I tell stories
about brands.

Marketer. Fifteen years across agencies, Google, TikTok, Twitter, CarDekho and Handpickd.
Usually with a coffee, often in transit.

Where the work happened

Razorfish Google TikTok Twitter CarDekho Revolt Motors Handpickd

Brands, people, coffee.New Delhi, and wherever the next flight goes

Work

Brands people choose, then repeat.

Customer growth for a fresh produce brand: new customers, smarter acquisition, bigger baskets, more repeat orders.Handpickd, AVP Marketing

Two motorcycle launches, end to end.Revolt Motors, GM Marketing

Netflix shows and Spotify campaigns, built for the timeline.Twitter, Brand Strategist

Helped brands make work that fits the platform. Guided TikTok's new MENA team with an India-built playbook.Google and TikTok, Creative Strategist

Strategy for new markets and new lines of business.CarDekho, Director Strategy and Expansion

A decade on the agency side, at Razorfish, Leo Burnett, Cheil, iris and more, before moving in-house.2010 to 2020

Want the story behind any of this?

Write to me

Out loud

On stage with

On stage with

On stage with

2026
11,000 followers on LinkedIn
Writing about brands, growth and why people buy.
2025
Jury, India Audio Summit and Awards
Judging the year's best work in audio.
2024
Panelist, CTV Asia Symposium, New Delhi
Sports marketing on connected TV, and where programmatic goes next.
2019
Speaker, UxNow, India Habitat Centre
Digital UX: the journey so far and ahead.
2019
Guest lecture, Ambedkar University Delhi
Personal branding for getting hired.